The recipe for a successful Shopify store contains many ingredients and as a Shopify merchant you are likely to find yourself second-guessing your decisions and constantly researching new marketing tactics, design trends and recommended practices. 

While there are a lot of resources offering helpful tips about different aspects of your business, there is one tactic that never fails to provide valuable insights and fresh perspectives, and that’s conducting usability tests. 

After all, the goal of your e-commerce store is to appeal to and engage a certain segment of clients, so what’s better than asking them directly how your website is coming across? 

Conducting usability tests is often perceived as a research tactic that requires too much effort, time and resources. Although this is an overestimation, we, at Carson, offer to take this task off your shoulders and not only set up usability tests with a curated group of users, but also provide analysis of the collected feedback and recommendations for improvement. 

Who is this for?
Shopify merchants who are looking to spot opportunities for improving their stores, as well as potential usability issues based on genuine feedback from real users. 

What do we offer?
HeyCarson’s offer includes: 

• Conducting 5 usability tests in a video format with real users
• Summary of all the insights
• Analysis of the collected feedback
• Recommendations for improvement

Check these examples (sample 1, sample 2) to get a better idea about the Usability Test Review format .

Simpl send a request and we will be happy to discuss your particular case further. 

Requirements
URL to the Shopify store
Information about your ideal customer demographics

Outcome
A PDF file that provides information about each of the testers, highlights their most insightful observations, summarizes all the feedback based on detected patterns across the videos and offers suggestions for improvement and store optimization.